Sunrice

In 2002 RiceGrowers Co Op (SunRice) engaged Innovative Foods Australia to develop a range of Shelf Stable Rice Products.

RiceGrowers is a $A1.100 Billion turnover company based in Leeton NSW with Corporate office in Sydney. IFA developed a range of 250 g value added Shelf Stable Rice Products using its EasyFood Process. The product is fully cooked, requires no refrigeration, has a 12 month Shelf life and is ready to serve after 90 seconds in a Microwave.  The entire development was completed in the IFA Test Kitchen in Warragul Victoria.

Once SunRice Marketing were happy with organoleptic qualities a small production run was completed to conduct marketing trials.

 The successful results of the marketing trial led to IFA and RiceGrowers entering into the Innovative Foods Australia License and Royalty Agreement. After that point IFA assisted with the selection of processing equipment, its installation and commissioning and then the thermal process validations and staff training. IFA then stayed on to ensure the developed products were scaled up in a fashion that truelly reflected the the clients expectation.

The SunCreations Brand of Shelf Stable Heat and Eat Rice products dominates the sector in the Australian Supermarket arena.